TESTIMONIALS

Word-of-mouth advertising is still considered as the most effective marketing tool there is. Almost every consumer in the world today has similar buying habits. Before deciding to try a new bistro in town or buy a must-have item online, you find out what other people have to say. You don’t want to waste your hard earned money on something that won’t live up your expectations.

​

Video testimonials give you the opportunity to highlight objective outcomes and to shed light on the emotional impact of using a particular product or service. Still, there’s an old maxim that every writer knows by heart: “Show, don’t tell.”