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Word-of-mouth advertising is still considered as the most effective marketing tool there is. Almost every consumer in the world today has similar buying habits. Before deciding to try a new bistro in town or buy a must-have item online, you find out what other people have to say. You don’t want to waste your hard earned money on something that won’t live up your expectations.

Video testimonials give you the opportunity to highlight objective outcomes and to shed light on the emotional impact of using a particular product or service. Still, there’s an old maxim that every writer knows by heart: “Show, don’t tell.”

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